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WEEKLY MARKETING TIP

First, read Do You Have 16 Boxes at Seth Godin's site.

Second, if you are in your first year as a Professional Organizer review the action list you received at your training with me (Business Plan session). What on your action list is unfinished?

If your business has slowed due to the economy there isn't a lot you can do about that--unless you can now control the economy :) That isn't in my power so I'm not focusing there. However, you can focus on what you can finish on your action list. When the economy picks up, turn around, or whatever it will do to stimulate the general population to start spending their discretionary income again, you will be ready for new clients.

If you have been in business for more than a year, you most likely have a great list of contacts (leads, clients, and other interested people). Create a newsletter or blog if you haven't already. If you have created one of these marketing pieces, now is the time to send out more with lots of juicy tips and organizing secrets. Keep yourself present with your contacts. They may not call you today or tomorrow, but they will call you when they are "ready". How do you know when your client is ready? Read this fact sheet from the NSGCD.

Already doing all of that, now is the time to think about growing your business. Write an e-book, work on developing a product, or hone your speaking skills and venues.

Regardless of where you are in your career as a Professional Organizer, volunteer. Now is when people need your expertise more than ever. Volunteer at a school or a senior center. People will remember you and they will talk about you. And, we all know word of mouth is one of the best marketing tools available to us.

Don't think about shrinking...think about growing. Plant your seeds now so you will be ready to harvest when the economy does turn around.

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