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Showing posts from December, 2008

MARKETING TIP

January is Get Organized (GO) Month. There is no better time than the month of January to teach a class on organizing at your local community college or community center.

If you attended our training program in 2008 you received three workshops you can present; Paper Management, Time Management, and Clutter Control.

There’s no excuse. Get out there and get known in your community! Call and book a location and then send out an e-mail news blast, or use Constant Contact, to all of your clients, leads, friends, family, business connections, co-workers or former co-workers.

Be sure to send a press release to your local newspaper about your workshop. Who knows, they might come cover it and you will get free publicity!

ASK THE TRAINER

Question:

Hi Anne,
I feel like my business is stuck and I really need help with marketing. Can you give me a boost?

Answer: Marketing is something you never stop doing, or shouldn’t stop doing, for two important reasons. One – it keeps you in front of your client and potential client. Two – it keeps you sharp and focused on your services and what you can offer.

If you really feel stuck and want some expert guidance I suggest you work with a Marketing Coach specific to our industry. And, lucky you there is one. Her name is Brandie, Kajino and her business is The Home Office Organizer. Check out what she can offer Professional Organizers at www.thehomeofficeorganizer.com/organizers-only/. Good luck and tell Brandie you heard about her from me.

If it is a website you need—my #1 marketing recommendation--I can help you with your website development. To get started read what we offer and then complete our online request form. If you have a website and would like to link with ours, y…

RECOMMENDED READING

Eat That Frog! by Brian Tracy is by far the best book I have read regarding procrastination. Brian discusses 21 Ways to Stop Procrastinating and Get More Done in Less Time. An easy and enjoyable read! I love saying to my kids, "Eat That Frog!".

Marketing Tip of the Week

Identify a new market.

A good friend of mine, also a Professional Organizer, wrote to me yesterday and said she thinks she wants to specialize at something so she gets really good at it. I say, “Brilliant!”

It’s a fact. The more focused you become about who your ideal client is and what you want to do, the more you become an expert in that area. And, we all know experts can command a niche market that can also command top dollar.

Do you know who your ideal client is? Are you working with them? Are you marketing to them? If not, that should be your focus this week.

VOTE FOR ME!

The Los Angeles chapter of The National Association of Professional Organizers (NAPO-LA) is proud to present The 2009 Los Angeles Organizing Awards.

On January 30, the professional organizing industry will recognizes the best in the professional organizing industry world-wide. Professional organizers who set the standard for home and business productivity will be acknowledged for their accomplishments, along with those products and services that help consumers and businesses organize anything and everything.

For the 4th straight year, The Los Angeles Organizing Awards will honor twenty individuals and/or companies that represent the best of the best in the professional organizing industry world-wide. Recipients will receive their awards at the public congratulatory gala on January 30, as National "Get Organized Month" comes to a close.

Voting for the 4th Annual Los Angeles Organizing Awards closes December 31. All winners will be decided by popular public vote and will be anno…

Ask the Trainer

Question: I would like to run this opportunity by you for your suggestions and/or thoughts. I have the opportunity to speak with some tenants of an office park about organizing their work space for the new year. I have about 50 minutes total to teach them something! I was planning on providing some take-aways, besides my business card! Any thoughts?

Answer: You could talk about just paper management or time management or a combination of both.

Talk about what a lack of organizational skills causes; loss of time, money, space, energy, relationships and then talk about the value your services can provide; regaining time, money, space, energy and relationships. Sell your VALUE!

You could give them a little questionnaire to find out if their preference is for paper or electronic time management tools. Gives them an activity and you a break.

Or, you could have them fill out the Your Relationship With Clutter exercise from Unit II.

If you are feeling really brave, do a demonstration. Or…