Ask the Trainer Q&A

Question:
Hi Anne, I hope all is well with you. I am writing the marketing section of my business plan and I am searching for articles and information on the growth of our industry. Can you advise me on the best place to gather this information? Thank you so much for your guidance. It is a great support through this rocky building time! Best, Cathy

Answer:
Hi Cathy,
The best source is NAPO and the Board of Certified Professional Organizers. Understand, any industry information is going to be lagging by about two years, but you can get trends. However, the trends are changing in general due to the economic climate of today is so vastly different than it has been as during the growth of our industry. You might also just do a general Google search "professional organizer industry" and read the websites that come up.

If you find anything great--email me the link(s).

Anne

Comments

Professional Organizers are Starting Their Career Younger!

Blessing McKenzie I had the fantastic opportunity to have Blessing McKenzie, a high school Junior, job shadow me yesterday. Blessing is considering a career as a professional organizer! I think that speaks volumes to where our industry is headed. She also interviewed me for her school project and agreed to let me blog about her questions and my answers. What are some of the biggest challenges that you face for this job? If you are a business owner, I would say the biggest challenge you face is finding clients, or rather clients finding you. That’s the simple answer. The fact is, the biggest problem is having the education and experience to work with chronically disorganized (CD) clients. What is one thing that surprised you about this career? What surprised me about this career was discovering people are chronically disorganized rather than situationally disorganized. When I first started my career, I thought I woul...

Communicating Your Value

If you have attended my Professional Organizer Training and Education Program webinar or seminar you know the underlying message I repeat over and over is the importance and impact of communicating your value to your client. I came across this video of Don Hutson on the subject of selling your value. It reiterates what I say and more. Bottom line, if you clearly communicate your value, your client will pay your price. Your client's perceived value of your service must be equal to or greater than your price. For example here is what a client of mine said after working with me, "It’s amazing; my desk is no longer a catchall. Nobody touches this space except me now—before I was the only one who didn’t use this space. I can find any piece of paper I am looking for and I know where to file paper when I receive it. I am so appreciative of Anne, I can’t say that enough. She coached me through the entire process. I feel so much calmer now that I can make decisions and manage...

WEEKLY MARKETING TIP

Join a networking group such as your local Chamber of Commerce , Business Network International (BNI), Rotary Club , or Ladies Who Launch . Word of mouth is one of the most effective marketing tools, because marketing is all about RELATIONSHIPS.

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