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WEEKLY MARKETING TIP

If the economy is causing a decrease in your client time, now is the time for you to update and polish your services. If you have an open block of client time (ie no billable client time) then work in your office.

Really focus on what is your unique niche that you can bring to clients. If you haven't identify who your key client is do it now! Are they single professional women, families, small business owners, store-front businesses, home-based businesses, students, seniors, crafters, who are they?

Next create a marketing message and develop your marketing materials (website, brochures, business card, menu of services, flyers, etc) focused on your key client. You don't need to attract everyone, you do need to attract clients you want to work with.

Then watch the magic happen...

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