Skip to main content

WEEKLY MARKETING TIP

If the economy is causing a decrease in your client time, now is the time for you to update and polish your services. If you have an open block of client time (ie no billable client time) then work in your office.

Really focus on what is your unique niche that you can bring to clients. If you haven't identify who your key client is do it now! Are they single professional women, families, small business owners, store-front businesses, home-based businesses, students, seniors, crafters, who are they?

Next create a marketing message and develop your marketing materials (website, brochures, business card, menu of services, flyers, etc) focused on your key client. You don't need to attract everyone, you do need to attract clients you want to work with.

Then watch the magic happen...

Comments

Popular posts from this blog

Niche Professional Organizers - Interview with Annette Adamska

Niche Professional Organizers
Welcome to the first in our series of interviews with Professional Organizers focusing on their unique niche. 
This month we interviewedAnnette Adamskaof Back Up Your Life.

Anne:  Annette, Why did you become a professional organizer? Annette:  Quite simply, I wanted to help people. Longer version: I realized that my skill set—innate and professional—focused on helping people understand their needs, and then working with them to achieve their goals and “get it done”. I began my career as a stage manager in the theater, and the theme of helping people around me achieve a greater goal has remained consistent. Anne:  As a Professional Organizer, your unique niche is in helping others organize their life and legacy.  What suggestions do you have for those that feel overwhelmed by this task? Annette: First, take a deep breath! There are so many facets to life and legacy organizing, it is totally normal to get overwhelmed. Take a deep breath, and a pause, and don’t ge…

Top 7 Questions about Becoming a Professional Organizer

We frequently receive inquiries and questions from people across the globe about how to become a Professional Organizer and is it the right career path for them.  Questions range from "How did you get started in this business?" to "How do I get certified?" While I'm always willing to spend time answering basic inquiries, I usually recommend that you start by reading my book, Get Rich Organizing.  It will answer the majority of your questions.  Then, if you want something more in-depth, I recommend our Fast Track Method Training Program as it is fast, affordable, and extremely comprehensive. To get started I'll answer some of your burning questions: 1. What is the trend in the professional organizing business?
Professional Organizing is one of the fastest growing service businesses today.  People have an abundance of stuff and not enough space or time to declutter.  And, due to the number of television shows like "Hoarders," the topic of organizing …

Are You Ready to Monetize?

Last week I was a panelist for NAPO's Accelerated Learning Series teleclass on the subject of multiple revenue streams.  In case you missed the call, below are the questions the panelists were asked and my responses.  If you are thinking of adding a revenue stream to your professional organizing business and have questions, please post here.

What are your multiple streams of income?  I have four main categories of streams of income.

Client work including hands-on client sessions, coaching (I received my certificate of coach training with Denslow Brown and the Coach Approach to Organizers), Virtual Organizing (I received my certificate of virtual organizing training with Sheila Delson), subcontractors for large projects and when my calendar is full and Contained Home Consultant with The Container Store.Training Professional Organizers including, in-person training seminars, web-based education, downloadable business and client forms.Writing/authorship Author of Get Rich Organizing – …