WEEKLY MARKETING TIP

If the economy is causing a decrease in your client time, now is the time for you to update and polish your services. If you have an open block of client time (ie no billable client time) then work in your office.

Really focus on what is your unique niche that you can bring to clients. If you haven't identify who your key client is do it now! Are they single professional women, families, small business owners, store-front businesses, home-based businesses, students, seniors, crafters, who are they?

Next create a marketing message and develop your marketing materials (website, brochures, business card, menu of services, flyers, etc) focused on your key client. You don't need to attract everyone, you do need to attract clients you want to work with.

Then watch the magic happen...

Comments

Professional Organizers are Starting Their Career Younger!

Blessing McKenzie I had the fantastic opportunity to have Blessing McKenzie, a high school Junior, job shadow me yesterday. Blessing is considering a career as a professional organizer! I think that speaks volumes to where our industry is headed. She also interviewed me for her school project and agreed to let me blog about her questions and my answers. What are some of the biggest challenges that you face for this job? If you are a business owner, I would say the biggest challenge you face is finding clients, or rather clients finding you. That’s the simple answer. The fact is, the biggest problem is having the education and experience to work with chronically disorganized (CD) clients. What is one thing that surprised you about this career? What surprised me about this career was discovering people are chronically disorganized rather than situationally disorganized. When I first started my career, I thought I woul...

Communicating Your Value

If you have attended my Professional Organizer Training and Education Program webinar or seminar you know the underlying message I repeat over and over is the importance and impact of communicating your value to your client. I came across this video of Don Hutson on the subject of selling your value. It reiterates what I say and more. Bottom line, if you clearly communicate your value, your client will pay your price. Your client's perceived value of your service must be equal to or greater than your price. For example here is what a client of mine said after working with me, "It’s amazing; my desk is no longer a catchall. Nobody touches this space except me now—before I was the only one who didn’t use this space. I can find any piece of paper I am looking for and I know where to file paper when I receive it. I am so appreciative of Anne, I can’t say that enough. She coached me through the entire process. I feel so much calmer now that I can make decisions and manage...