WEEKLY MARKETING TIP

Join a networking group such as your local Chamber of Commerce, Business Network International (BNI), Rotary Club, or Ladies Who Launch. Word of mouth is one of the most effective marketing tools, because marketing is all about RELATIONSHIPS.

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Professional Organizers are Starting Their Career Younger!

Blessing McKenzie I had the fantastic opportunity to have Blessing McKenzie, a high school Junior, job shadow me yesterday. Blessing is considering a career as a professional organizer! I think that speaks volumes to where our industry is headed. She also interviewed me for her school project and agreed to let me blog about her questions and my answers. What are some of the biggest challenges that you face for this job? If you are a business owner, I would say the biggest challenge you face is finding clients, or rather clients finding you. That’s the simple answer. The fact is, the biggest problem is having the education and experience to work with chronically disorganized (CD) clients. What is one thing that surprised you about this career? What surprised me about this career was discovering people are chronically disorganized rather than situationally disorganized. When I first started my career, I thought I woul...

Grow Your Business - Writing

Never in my wildest dreams did I dream of being a published author, because I didn’t think I had the skills to write a book. This is why I did write a book . From 2009 to 2011 professional organizers in the United States were in make-or-break years. In 2008 and 2009, the United States labor market lost 8.4 million jobs. People were cutting out all discretionary expenses, and that included professional organizing services. My phone was not ringing, and people were not signing up for my webinars, online training, or live seminars. Many professional organizers left the industry because they were experiencing the same and needed to find employment to pay their bills. Or, if they did not provide the primary source of income for their family and that person lost his or her job, they now needed to find a way to have a steady income. Interestingly though, many people who lost their jobs and couldn’t find employment wanted to start their own business. They had time on their hands and ...

Accountability Activity: Multitasking

What's the secret to effective multitasking? Not doing it. Any time you do more than one thing at a time, you delay the completion of both tasks. The key is to focus on ONE thing and ONE thing only, until completion. If you're in the habit of multi-tasking throughout your day, I challenge you to go for one day focusing on one thing at a time--and observe how much more productive you actually are, and, how much more you get done. Try it and see how much more you check off your list today. Leave a post and let me know if you were more productive by not multitasking.

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