Advertising, Marketing, Public Relations...What's the Difference?

I came across the "Elephant's Walk" story [not sure where now] and I think it sums up the difference between advertising, marketing, public relations:

"If the circus is coming to town and you paint a sign saying “Circus coming to the Fairground Saturday,” that’s advertising.

If you put the sign on the back of an elephant and walk him into town, that’s promotion.

If the elephant walks through the mayor’s flowerbed, that’s publicity.

If you can get the mayor to laugh about it, that’s public relations.

And if you actually planned the elephant’s walk, that’s marketing."

Want to learn how to market your professional organizing business and more? Here's how.

Comments

Professional Organizers are Starting Their Career Younger!

Blessing McKenzie I had the fantastic opportunity to have Blessing McKenzie, a high school Junior, job shadow me yesterday. Blessing is considering a career as a professional organizer! I think that speaks volumes to where our industry is headed. She also interviewed me for her school project and agreed to let me blog about her questions and my answers. What are some of the biggest challenges that you face for this job? If you are a business owner, I would say the biggest challenge you face is finding clients, or rather clients finding you. That’s the simple answer. The fact is, the biggest problem is having the education and experience to work with chronically disorganized (CD) clients. What is one thing that surprised you about this career? What surprised me about this career was discovering people are chronically disorganized rather than situationally disorganized. When I first started my career, I thought I woul...

Communicating Your Value

If you have attended my Professional Organizer Training and Education Program webinar or seminar you know the underlying message I repeat over and over is the importance and impact of communicating your value to your client. I came across this video of Don Hutson on the subject of selling your value. It reiterates what I say and more. Bottom line, if you clearly communicate your value, your client will pay your price. Your client's perceived value of your service must be equal to or greater than your price. For example here is what a client of mine said after working with me, "It’s amazing; my desk is no longer a catchall. Nobody touches this space except me now—before I was the only one who didn’t use this space. I can find any piece of paper I am looking for and I know where to file paper when I receive it. I am so appreciative of Anne, I can’t say that enough. She coached me through the entire process. I feel so much calmer now that I can make decisions and manage...

Do you have questions about becoming a Professional Organizer? Here are my top FAQs to help you decide.

I receive many inquiries about our Professional Organizer training and education programs and questions about how to get started in the field of Professional Organizing. Maybe you have questions too. If you do, than you might be interested in reading my top frequently asked questions and answers: Hi Anne, I wanted to introduce myself - my present circumstances - and last but not least honor the gift I was born with; a skill that just came so naturally that I didn't see the value in it or myself (obviously). Nothing like a divorce - to motivate one to grow up, change, accept myself and transition gracefully into the next chapter. I am wondering whether or not I should take your class in person? Get your book? Write a business plan before your book? and...frankly...in this economic climate, is business good or even happening for professional organizers? Any suggestions you have for short term plans, (i.e., places to work and 'learn the business' while generating income and...

Search This Blog