NAPO Presentation from todd v on Vimeo . If you have been wondering whether or not you need to obtain liability insurance for your professional organizing business, this video will answer that question and why. It's a must see and hear for anyone engaged in the professional organizer business or considering it as a business.

I came across the "Elephant's Walk" story [not sure where now] and I think it sums up the difference between advertising, marketing, public relations: "If the circus is coming to town and you paint a sign saying “Circus coming to the Fairground Saturday,” that’s advertising . If you put the sign on the back of an elephant and walk him into town, that’s promotion . If the elephant walks through the mayor’s flowerbed, that’s publicity . If you can get the mayor to laugh about it, that’s public relations . And if you actually planned the elephant’s walk, that’s marketing ." Want to learn how to market your professional organizing business and more? Here's how .