Rich Brooks 10 Marketing Tips for Organizing Professionals

Rich Brooks was a speaker at the NAPO 2009 conference. He shares his thoughts and marketing tips for organizing professionals:

I thought a lot about some of the unique challenges professional organizers face, and so here's my list of 10 things professional organizers can do to better market themselves.

1. Get listed in local search. Your business is local. That should drive a lot of your marketing choices. Improve your visibility in local search by visiting GetListed.org, which will walk you through the process of getting listed in the four most important engines for local search.

2. Don't use an AOL, Yahoo, Cox.net, Comcast or even Gmail address on your business card (or anywhere else.) It reeks of amateurism, and you're no amateurs. You're professional organizers, and your email address should be promoting your brand, not AOL's.

3. Where are you? Your business is local. Include your address on your business card. On the 100 or so business cards I got at the conference, only two had addresses. If you're not comfortable putting your home address on your business card at least get a PO box or list the cities and towns you do business in.

4. and more...

Comments

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