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Marketing Tip of the Week

Identify a new market.

A good friend of mine, also a Professional Organizer, wrote to me yesterday and said she thinks she wants to specialize at something so she gets really good at it. I say, “Brilliant!”

It’s a fact. The more focused you become about who your ideal client is and what you want to do, the more you become an expert in that area. And, we all know experts can command a niche market that can also command top dollar.

Do you know who your ideal client is? Are you working with them? Are you marketing to them? If not, that should be your focus this week.

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